Austin F. Cline is the founder and CEO of ASUN Digital, a B2B marketing agency.

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What Makes a Great Website?

Trends may ebb and flow, but there are a few fundamental pillars of great websites that don’t change.

Many businesses feel the need to chase after new tools, faster frameworks, and the latest bells and whistles. In reality, businesses can avoid costly, frequent optimizations and ensure their website’s success by focusing on three strategic elements: (1) customer-centered design, (2) clarity, and (3) consistency.

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