Austin F. Cline is the founder and CEO of ASUN Digital, a B2B marketing agency.

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Should I Advertise my Agency?

At the beginning of your agency, there are two things you should do immediately:

  • Reach out to your existing network (friends, family, past clients)
  • Find a market and create/refine your offer

It’s tempting to run Facebook ads off the bat.

As a digital advertiser, I can tell you that marketing your agency is expensive.

Google Ads will easily cost you $20.00/click.

And for Facebook ads, you need to spend a minimum of $30-$40/day with a strong funnel.

You should focus on refining your offer and meeting with people.

I recommend not running any advertising until you’re at a steady stream of income, let’s say $150,000.

And when you’re ready to scale, then you can turn on the advertising faucet.

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