At the beginning of your agency, there are two things you should do immediately:
- Reach out to your existing network (friends, family, past clients)
- Find a market and create/refine your offer
It’s tempting to run Facebook ads off the bat.
As a digital advertiser, I can tell you that marketing your agency is expensive.
Google Ads will easily cost you $20.00/click.
And for Facebook ads, you need to spend a minimum of $30-$40/day with a strong funnel.
You should focus on refining your offer and meeting with people.
I recommend not running any advertising until you’re at a steady stream of income, let’s say $150,000.
And when you’re ready to scale, then you can turn on the advertising faucet.