Austin F. Cline is the founder and CEO of ASUN Digital, a B2B marketing agency.

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Programmatic Display 101

If you’re you’re ready to expand beyond the Google Ads network and dip your toes into more advanced platforms, you’ve probably begun researching programmatic display platforms. If you’re feeling confused and overwhelmed, don’t worry; programmatic display isn’t as complicated as it seems.

Put simply, programmatic display advertising is a digital advertising process that uses algorithms powered by advanced software to automate the buying, selling and optimization of online display advertisements to targeted customers when they browse websites.

Learn more about programmatic display and how it can benefit your campaign here: https://asundigital.com/what-is-programmatic-display-advertising/

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