Austin F. Cline is the founder and CEO of ASUN Digital, a B2B marketing agency.

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Trust the Process

Advertising, marketing, and design will always contain subjectivity. It’s the nature of our business. The more opinionated you are, the better. No one wants to be too inside the box. Ever worked in a creative agency? They’re fun. The people are colorful. Disorganized. Dramatic. Agencies often succeed in spite of themselves. They prioritize story and creativity above all. Including business. To do the best work, each department at an agency

Five Questions to Close the Deal

Getting new leads but not closing them? You’re probably failing to do ask the right questions. The best marketers and business people ask great questions. I’m not talking about chit-chat or small talk. When you have a prospect on the phone or in the room, everything that comes out of your mouth must relate to the sale. You should be asking questions non-stop. The better questions you ask, the better

The Problem With Referrals

Like most agencies, we get a lot of business from referrals. Referrals are great; they’re the easiest clients to close and often don’t try to negotiate on price. We’re picky about our clients. Not so picky that we can’t grow but picky enough that we turn down a lot of potential work. I’ve learned the hard way that no budget is high enough to handle a bad client. This is

Are You Just Squeezing Money?

I talked with a friend who just launched a new agency in our town. Her goal was to grow her agency working with local clients. She asked about publishing her costs on the website. I told her it was a bad idea. When you lead with price, you fix prospective clients to a dollar amount. You compete on price instead of skill and value. While we don’t “custom” do all

Helpful Agency Processes

No matter your company or industry, your success will from having strong processes in place. Processes provide transparency and accountability. Processes also help your company scale efficiently. Without processes, you may grow but it will be slow and laborious. Processes help you go from 5-figures to 7-figures faster and more profitably. You can remove the things that don’t’ work and scale the things that make your business successful. Each of