Austin F. Cline is the founder and CEO of ASUN Digital, a B2B marketing agency.

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Market, Message, Media

Whether they realize it or not, companies market themselves every day. Through paid advertising, branding or customer service, your company forges its identity through every interaction with a customer. Truth is, most companies never invest the time or resources required to actually know and understand their market. As a result, they fail to grow and prosper.

In our recent post, “Everybody Markets, Few Connect” we explore the must-have parts of an effective marketing strategy, and what it takes to successfully connect with your audience.

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