Austin F. Cline is the founder and CEO of ASUN Digital, a B2B marketing agency.

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Advertising

Should I Advertise my Agency?

At the beginning of your agency, there are two things you should do immediately: Reach out to your existing network (friends, family, past clients) Find a market and create/refine your offer It’s tempting to run Facebook ads off the bat. As a digital advertiser, I can tell you that marketing your agency is expensive. Google Ads will easily cost you $20.00/click. And for Facebook ads, you need to spend a

Trust the Process

Advertising, marketing, and design will always contain subjectivity. It’s the nature of our business. The more opinionated you are, the better. No one wants to be too inside the box. Ever worked in a creative agency? They’re fun. The people are colorful. Disorganized. Dramatic. Agencies often succeed in spite of themselves. They prioritize story and creativity above all. Including business. To do the best work, each department at an agency

Market, Message, Media

Whether they realize it or not, companies market themselves every day. Through paid advertising, branding or customer service, your company forges its identity through every interaction with a customer. Truth is, most companies never invest the time or resources required to actually know and understand their market. As a result, they fail to grow and prosper. In our recent post, “Everybody Markets, Few Connect” we explore the must-have parts of