Whether they realize it or not, companies market themselves every day. Through paid advertising, branding or customer service, your company forges its identity through every interaction with a customer. Truth is, most companies never invest the time or resources required to actually know and understand their market. As a result, they fail to grow and prosper.

In our recent post, “Everybody Markets, Few Connect” we explore the must-have parts of an effective marketing strategy, and what it takes to successfully connect with your audience.

Read more here: https://asundigital.com/everyone-markets-few-connect/

If you’re you’re ready to expand beyond the Google Ads network and dip your toes into more advanced platforms, you’ve probably begun researching programmatic display platforms. If you’re feeling confused and overwhelmed, don’t worry; programmatic display isn’t as complicated as it seems.

Put simply, programmatic display advertising is a digital advertising process that uses algorithms powered by advanced software to automate the buying, selling and optimization of online display advertisements to targeted customers when they browse websites.

Learn more about programmatic display and how it can benefit your campaign here: https://asundigital.com/what-is-programmatic-display-advertising/