Austin F. Cline is the founder and CEO of ASUN Digital, a B2B marketing agency.

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How to Start an SEO Agency

Opening an SEO agency is an attractive business venture for many marketers. They are low-cost and high-margin businesses. However, while the profits may seem like an easy catch, there’s more than meets the eye when it comes to running a successful SEO agency longterm. If you’re thinking about starting an SEO agency, consider these 5 things most new owners commonly overlook and make sure your venture gets off to the

Should I Advertise my Agency?

At the beginning of your agency, there are two things you should do immediately: Reach out to your existing network (friends, family, past clients) Find a market and create/refine your offer It’s tempting to run Facebook ads off the bat. As a digital advertiser, I can tell you that marketing your agency is expensive. Google Ads will easily cost you $20.00/click. And for Facebook ads, you need to spend a

Good Pain

To grow, you must experience pain. Children experience pain as their bodies grow. As any athlete knows, you must break down muscle for it to grow. But there are two types of pain. A football coach once referred to pain as either “good” or “bad”. Good pain was positive. Your lungs burning from the run. Soreness after lifting weights. Bad pain meant an injury. Good pain meant growth. Good pain

Remote or In House?

I scroll through my Facebook feed and see the same ads every single day. “Grow your digital agency and travel the world” “Build an agency in two weeks” (not kidding). And while that might be some people’s dream, it’s not mine. I’m not opposed to hiring remote workers and I sure as hell don’t want to be trapped in an office. But I’m a collaborator. I need high-level interaction with

Helping The Competition

In our midsize town, there are dozens of advertising agencies. When you consider the successful freelance designers and developers, you have a crowded market. I’ve gone up against friends for jobs. But when they come to me for business advice, I give it to them. I know many read this blog. I don’t mind. There is an abundance of money to go around. You’re better to focus on how you